Seonghyeon • Fashion

Seonghyeon of CORTIS Shot His Own Vogue Korea Cover, in Louis Vuitton

By Lia Virginia • 3 digital covers, 9 looks • Oct 12, 2026
Seonghyeon of CORTIS on the cover of Vogue Korea in a yellow Louis Vuitton bomber jacket, holding a Canon camera on a tripod, under the line Seize the Moment
The cover. Seize the Moment, Vogue Korea digital edition, head to toe Louis Vuitton.

Vogue Korea gave Seonghyeon three digital covers and nine looks of Louis Vuitton. Which would be the story on its own, except it is not the story. Read the credits underneath: he is listed as one of the photographers.

The short answer

Vogue Korea posted the shoot as a digital cover with the line “Seonghyeon photographed by Seonghyeon”. The photographer credit reads SEONGHYEON, LEE JAEWON. The full feature and interview run in the November issue of Vogue Korea and on vogue.co.kr.

“Seonghyeon photographed by Seonghyeon”

That is Vogue’s own caption, not a fan reading of it. The Korean underneath says the same thing: this is Seonghyeon as captured by himself, presented as a digital cover.

Vogue Korea credits for the digital cover, listing Seonghyeon of CORTIS as one of the photographers alongside Lee Jaewon
The credits as Vogue Korea posted them. photographer SEONGHYEON, LEE JAEWON.

The full credit list

  • Digital editor Sohn Kihoh
  • Photographer Seonghyeon, Lee Jaewon
  • Stylist Park Jiyeon, Park Sangwook
  • Hair Gabe
  • Makeup Hwang Huijung
  • Set Choi Seoyoon (Da;rak)

Anyone who has followed him will not be shocked. Seonghyeon shoots constantly, and the whole concept of the shoot leans into it: he is holding a camera, a light meter or a tripod in most of these frames. The set is a photo studio, and he is on both sides of it.

The three covers

Seonghyeon of CORTIS on a second Vogue Korea digital cover, white puffer jacket and Louis Vuitton cap against a red backdrop, holding a light meter and a white umbrella
Cover two: white puffer, Louis Vuitton cap, red backdrop, a light meter in one hand and an umbrella in the other.
Seonghyeon of CORTIS in a red Louis Vuitton cable knit carrying studio umbrellas, inside a hand drawn green Vogue frame
Cover three, in the red cable knit, carrying the studio umbrellas himself.

The crown, the camera and the cake

Seonghyeon of CORTIS in a beige Louis Vuitton jacket wearing a foil crown and holding a film camera with a birthday candle on it
A foil crown, a compact camera and a lit birthday candle stuck on top of it.
Seonghyeon of CORTIS in black and white, wearing a foil crown and holding a camera in one hand and a camera shaped cake in the other
Same idea in black and white, with a camera shaped cake on a tray.

If you want one image that explains how this group is styled right now, it is a seventeen year old in Louis Vuitton tailoring wearing a balloon crown and holding a cake shaped like a camera.

Nine looks, and the ones people have fixated on

Portrait of Seonghyeon of CORTIS in a red Louis Vuitton cable knit with a gold chain
The red cable knit, which is the look that went round first.
Seonghyeon of CORTIS pushing his hair back, wearing a red Louis Vuitton cable knit and denim
The same knit, caught mid movement.
Seonghyeon of CORTIS in a red Louis Vuitton cable knit with sunglasses pushed up, behind a red monogram Speedy bag and a studio light
With the red monogram Speedy and a barn door light.
Seonghyeon of CORTIS in a red Louis Vuitton cable knit carrying a red monogram Speedy bag and a studio umbrella
Carrying the bag and an umbrella over each shoulder, like he is packing down the set.
Seonghyeon of CORTIS in a navy Louis Vuitton monogram jacket with an armful of pink and orange gerberas
Navy monogram jacket, an armful of gerberas and sunflowers.
Four black and white frames of Seonghyeon of CORTIS in a long patent coat holding a bouquet of sunflowers
The same bouquet in a long patent coat, in black and white.
Four black and white frames of Seonghyeon of CORTIS bursting through a torn paper backdrop in a leather Louis Vuitton jacket
Leather jacket, bursting through the paper backdrop.
Seonghyeon of CORTIS lying on a collapsed green paper backdrop in a black leather jacket
And then lying in the wreckage of a green one.

Him behind the camera, which is the whole point

Sepia close up of Seonghyeon of CORTIS holding a Sekonic light meter up to his face
A Sekonic light meter held up to his face. Not a prop he is posing with, a thing he knows how to read.
Seonghyeon of CORTIS framing a shot with his hands next to a Mamiya medium format camera, in a brown suit
Framing a shot with his hands next to a Mamiya medium format body.
Black and white photographs of Seonghyeon of CORTIS leaning on a large format camera beside a studio mirror
Leaning on a large format camera, with the mirror showing the same thing from behind.
Printed contact sheets of Seonghyeon of CORTIS in a yellow checked Louis Vuitton jacket, shooting with a vintage camera in the studio
Contact sheets of him working: on the ladder, on the floor, behind the lens.
Contact sheets from the Vogue Korea shoot showing Seonghyeon of CORTIS in the yellow Louis Vuitton jacket and beanie behind the camera
The cover look, laid out as a sheet of frames.
Contact sheets of Seonghyeon of CORTIS in a white puffer jacket on a red backdrop, holding a Sekonic light meter and an umbrella
And the red backdrop set, light meter in every single frame.

Behind the scenes

Behind the scenes of the Vogue Korea shoot: the digital tech cart with monitors showing Seonghyeon of CORTIS cover layouts
The tech cart, with the cover layouts already up on the monitors.

Who noticed

The post did not just do numbers with COERs. People who do this for a living engaged with it, which for a rookie group on a first solo Vogue cover is the part that actually signals something.

Industry accounts whose engagement COERs logged

  • Editor-in-Chief of Vogue Korea
  • Fashion Director of Vogue Korea
  • Digital Fashion Editor at Vogue Korea
  • PR representative for Louis Vuitton Korea
  • A former Gucci Korea PR representative, now at Louis Vuitton Korea
  • Former Editor-in-Chief of ELLE Korea
  • Former Fashion Editor at ELLE
  • Former Senior Fashion & Beauty Editor at Harper’s Bazaar Indonesia
  • A photographer who has worked with Marie Claire
  • Fashion Director of Mint Magazine, Thailand
  • Communications Manager for LOEWE in Thailand
  • A marketing staff member at LOEWE Thailand
  • An editor at Fastpaper

This list is what COERs were able to identify from the likes and comments, so treat it as a fan tally rather than an official one.

Frequently asked questions

Did Seonghyeon of CORTIS photograph his own Vogue cover?

He is credited as one of the photographers. Vogue Korea captioned the post “Seonghyeon photographed by Seonghyeon” and the credit line reads photographer Seonghyeon, Lee Jaewon.

How many Vogue Korea covers does Seonghyeon have?

Three digital covers, with nine looks in total.

What brand is Seonghyeon wearing in the Vogue Korea shoot?

Louis Vuitton throughout, including the red cable knit, the red monogram Speedy bag, the navy monogram jacket and the yellow bomber on the main cover.

Where can I read the Seonghyeon Vogue Korea interview?

The feature and interview run in the November 2026 issue of Vogue Korea and on vogue.co.kr.

Is Seonghyeon a photographer?

He shoots a lot of what CORTIS post, and Vogue Korea credited him as a photographer on this shoot. The concept of the shoot is built around it, with cameras, light meters and a studio set.

Where this comes from

The images and the credits come from Vogue Korea’s own posts for the digital cover. The list of industry accounts is a fan tally. The full interview is Vogue’s, in the November issue.

More: James on the cover of Vogue Man Korea, the 40 songs Seonghyeon played on his live, and what Martin wears.

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